Working title of magazine:
Ambiance

Target audience – demographic:
For my demographic target audience I will aim to please the social classes B/C1 on average, this helps me to think of the average price range which I would use, one which isn’t too high, yet some would still find it pricey. I will mainly target females of approximately 16 – 25 because I think that, that specific age range would have a large target base.

Target audience – Psychographic:For my psychographic audience I will use a target audience of people who are interested in chart and pop music as it is a very popular industry, this means that I will target the Mainstreamers as that will have a large target base for me to accommodate too.

Price point:
£2.20

Production:
Fortnightly

Content:
I plan to create a chart/indie based music magazine, which will include lots of colours, interviews, pictures and competitions, it will be lively and informative to keep the reader interested and will have lots of different music gossip.

Style:
The style of my magazine will be quite lively and contemporary, I will keep to a basic colour scheme of 3 different colours and I will try to keep it quite formal, yet quirky to interest my target audience.

Position in the market:
I am not going to take my own unique niche, but I will relate my magazine to two different universally popular magazines, Billboard and The Rolling Stone to attract a similar target audience, but I will take a more contemporary view.